In many markets, consumers will enjoy additional channels of digital TV programming using the converter set top box– depending on what their local providers are broadcasting. “We plan on following this with a digital-to-analog converter set top box in time for the start of NTIA’s coupon program in 2008, so consumers can not only continue to receive free over-the-air TV after the transition, but also enjoy improved, crystal-clear pictures.” “Currently, Samsung’s DTB-H260F high definition terrestrial receiver gives consumers excellent quality over-the-air TV reception in a set top box for digital displays,” John Godfrey, Vice President Government & Public Affairs Samsung Information Systems America, Inc. digital television unit sales (according to NPD Group), is also an established leader in set top box technology and innovation. These rules will provide much-needed certainty as consumers prepare for the end of the nation’s transition from analog to digital TV broadcasting on February 17, 2009, when all analog broadcasts will cease. Commerce Department charged with overseeing a consumer coupon program for digital-to-analog converter set-top boxes). Samsung supports the digital TV transition rules issued by NTIA (the arm of the U.S. Commerce Department’s National Telecommunications and Information Administration’s digital-to-analog television converter coupon program. Samsung Electronics America welcomes the announcement today of the final rules for the U.S. Samsung, a Leader in Set Top Box Technology, Plans to Launch Digital-to-Analog Converter Box to Coincide with Start of Program

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